Frojds
My name is Åsa Fröjd and I founded Frojds in 2020 with the vision to make every company truly understand the importance of including the needs from every stakeholder group before making decisions.
Of course, this approach will increase the time spent early in the project. But the effect of it, without a doubt, is more accurate solutions delivered in less time by doing it right the first time.
I call it Lean Business Intelligence. What I am doing? I improve how people and organizations work, analyze, and argue with data. I simplify the opportunities to work across borders, between people, teams and countries. I help organizations to see the possibilities with a data-driven approach where we together reach much further and can deliver far better results than is otherwise possible.
LEAN simply because it maximizes the outcome of what the organization delivers while minimizing all types of waste such as actions that does not have a positive effect on the goals.
BUSINESS INTELLIGENCE because it enables access to and analysis of data that, if used well, can be an outstanding source of knowledge to improve and optimize decisions and performance.
Photo: Stone Valley Media, Mikael Persson